WIT's Alex Rubin attends Gondola Sports Summit

Digital storytelling in sports has evolved rapidly over the last decade. With the emergence of new platforms, styles and technical specifications, it is a constant race to stay current with the latest trends and developments.

In May, some of the best and brightest in content creation, video production, graphic design, photography and social media management all gathered in Denver, and WIT’s own Alex Rubin was there alongside them.

“It was great to be able to hear from people with lots of different backgrounds in the creative sphere and understand the different ways they approach their positions,” Rubin said.

The event was the first-ever Gondola Sports Summit, described as a “one-of-a-kind gathering designed to empower the Top Strategists, Social Media Managers, Creators, Makers, Sharers, and Storytellers in Sports.”

The two-day summit featured a number of panels and speakers that touched on all of the intricacies of the creative space within the sports industry, from professional teams to college and individual athletes and agencies.

Rubin, a former college athlete herself at Washington University of St. Louis, has spent her first year at WIT working in both creative services and account management, showing how innovative creative assets can elevate WIT activations to whole new levels.

“From my role with graphic design with WIT, it was great to hear from so many people in that artistic field,” Rubin said. “But I also think it was really interesting to see the variety of roles, teams, and brands present. You could see how a WIT partnership can touch so many aspects of a team and I learned all about what those folks are doing.

“So many leaders kept going back to how their digital departments touch every single department in some way. Partnerships, marketing, ticketing, PR and everything else somewhat rely on the digital and creative departments. It’s important to realize that while departments can appear siloed, the outcome of their projects can almost always be boosted or hindered by the quality of their creative. 

“A creative department, or a creative marketing agency like WIT, is not just an attractive tool in a team’s toolbox. When seen for its full potential, it can become a keystone for which all departments can consistently lean on. Since we pride ourselves on being an extension of the teams we work with, it’s a reassuring realization of how deep the impact a company like WIT can have on a partner’s entire ecosystem.”