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WIT announces inaugural WITTIE Awards
January 3, 2024
For the first time in 2023, WIT was proud to announce the inaugural WITTIE Awards, given to partners for outstanding ideas and executions on the WIT platform.
As our team of partners grew to nearly 100 teams, leagues, and brands in 2023, we had some hard choices to make. So many teams brought their creative juices to the table and we saw record-breaking engagement and results across our 30+ activation types.
Winners were mailed physical WITTIE trophies over the holidays, and we encourage all of our WITTIE Award winners to share their hardware on LinkedIn.
So, without further ado, let’s get to our winners!
WITTIE Award Winners
Team/League/Brand
Award
Activation
Auburn
Most Improved Player
Increased Utilization and Crushed Submission Goals
Baltimore Ravens
Best New Activation
Playoffs Flock Map
Buffalo Sabres
Best Bracket Activation
Rick Jeanneret's Best Calls Bracket Presented by Wegmans
Calgary Flames
Best Sports Betting Activation
Prize Wheel Presented by Play Alberta
Carolina Hurricanes
Best Anniversary Activation
Canes All-Time Team Presented by UNC Health
Chicago Sky
Theme Night Champions
4+ Theme Night Activations Run
Cleveland Browns
Most Viral Activation
Dawg Pound Logo Redesign
Cleveland Cavaliers
Best Team Innovation
Co-Branded Fan Wall Frames
Fresno State
Best Pizza Activation
Virtual Pizza Toss Presented by Marco's Pizza
Jacksonville Jaguars
Best Fan Wall
Military Appreciation Day Presented by Dream Finders Homes
Monumental Sports and Entertainment
Best Utilization
30+ Total Activations Across 10 Partners and 3 Properties
National Football League
Best Tentpole Activation
Run With It - Super Bowl LVII Campaign
National Hockey League
Best Playoff Activation
Stanley Cup Playoffs Fan Map
New Jersey Devils
Best New Jersey Activation
Reverse Retro Sweepstakes Presented by Pepsi
NYCFC
Best Uniform Reveal
Fresh New Kit Scratch-to-Win Presented by DUDE Wipes
New York Islanders
Ultimate UGC Champions
7 UGC Activations Run
Ottawa Senators
Best Fan Appreciation Activations
2,000+ Prizes from 20+ Partners
Playfly
College Activation Champions
160+ College Activations Run
Phoenix Suns
Best New Player Activation
Kevin Durant Jersey Toss Presented by PayPal
Real Salt Lake
Best Recurring Activation
Spin-to-Win Presented by LifeVantage
St. Louis Blues
Best Photo Contest
Pet of the Month Presented by PetSmart
San Francisco 49ers
Best Strategic Partner Integration
10 Weeks of Day-of-Game Partner Activations
Tampa Bay Lightning
Best Multi-Partner Activation
Playoffs Scavenger Hunt Presented by Upside
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