WIT activations shine bright during NFL playoffs

NFL Playoff season is one of the most exhilarating times of the year at WIT! From the Wild Card games all the way through to the final big day, fans are glued to their seats and screens, hearts racing with every play. This postseason, several partners teamed up with WIT to supercharge engagement and bring some seriously fun activations to the fans who fuel them.

The Buffalo Bills kicked things off with an epic lineup of Sweepstakes activations that had fans buzzing with autographed merchandise, tickets to upcoming games, and a treasure trove of additional prizes. These promotions spread rapidly across social media with further amplification through email, app, and push notifications to make sure fans never missed an opportunity to score big… and it didn’t stop there. The Bills also brought out two awesome Fan Walls inviting fans to flaunt their team pride and show off their cherished team gear. From making weekly Pick‘Em predictions to planting flags on the Roll Call Fan Map, the Bills Mafia herd was heard throughout North America.

The Baltimore Ravens brought back two fan-favorite experiences for this year’s playoffs. The ‘Build Your Own Billboard’ Fan Wall let supporters submit personal photos for a shot at being featured on local Baltimore billboards to rep their team in the spotlight during the playoffs. The ‘Letters to the Ravens’ Fan Wall invited notes of encouragement to the Ravens and heartfelt messages poured in from fans of all ages wishing them luck on their postseason journey.

The excitement didn’t stop there, of course. This month also saw a fresh, new Sweepstakes for Divisional Round away game tickets, ensuring the Flock was well-represented on the road. Talk about next-level fan love!

The Los Angeles Rams stepped up their postseason engagement with a Wild Card Weekend Uniform Combination Vote-to-Win. Fans were asked to guess which uniform combo the team would wear, and those who got it right had a chance to win a jersey. The Rams also continued their weekly Pick‘Em activations from the regular season, ensuring fans could keep their competitive streaks alive throughout the postseason.

The Houston Texans hosted weekly playoff Trivias and Fan Walls featuring custom frames, allowing supporters to test their team knowledge and show off their Texans style together.

The Lions also introduced the ‘One Pride Worldwide’ Fan Map during their ‘We Want More Tour’ this postseason, highlighting where fans were cheering from throughout North America and connecting the entire fanbase no matter how far from the action.

With all the activations, game-day drama, and electric fan moments, this postseason was truly unforgettable. We’re so grateful to be collaborating with so many amazing partners year after year, celebrating these big moments with fans and rewarding their unwavering support. Here's to many more playoff seasons filled with excitement and fan-powered fun!