On July 28, 2026, WIT will be joined by Jason Bernstein, VP of Partnership Strategy & Solutions at the United Football League (UFL), for a webinar exploring how today's leading brands are using gamification to get more from their sports sponsorships.

We'll discuss how brands are turning fan attention into action, including:

• Why participation metrics need to be the focus of sponsorship value
• How gamification helps brands move beyond awareness and drive engagement
• How leagues, teams, and sponsors measure the success of activations
• Lessons brands across QSR, retail, CPG, and beyond can apply to their own sponsorship strategies

Whether you work in sponsorships, partnerships, or fan engagement, you'll leave with real-world examples and actionable ideas to help make your next activation more engaging, memorable, and effective.

Reserve your spot today and join the conversation!